The way people search for information has changed dramatically in the past year. You’re probably noticing it yourself. Instead of scrolling through ten blue links on Google, more people are asking ChatGPT, Claude, or even Google’s new AI Overview for direct answers. They’re not looking for websites anymore. They’re looking for answers.
This shift creates a massive problem for Perth businesses. All those years spent climbing the rankings, building backlinks, and optimising for keywords might still get you traffic. But if AI systems aren’t pulling your business as the answer to relevant questions, you’re invisible to a rapidly growing segment of searchers.
Traditional SEO agencies are scrambling to rebrand their services. They’ll tell you they “use AI” because they’ve got ChatGPT churning out blog posts. That’s not AI SEO. That’s using a tool to do what you’ve always done, faster and cheaper. Real AI SEO means optimising your content so that when someone asks an AI system a question in your domain, your business gets cited. That requires completely different thinking.
We’ve evaluated eight agencies serving the Perth market based on three critical factors: whether they actually understand the new technology, whether they have genuine Perth presence or expertise, and whether their clients survived Google’s brutal 2024-2025 algorithm updates that destroyed thousands of AI-spam websites. Here’s what we found.
How We Evaluated These Agencies
Direct Service Offering: We looked for agencies that explicitly mention LLM optimisation, schema markup for AI systems, or Generative Engine Optimisation. Many agencies claim to “use AI” but few have dedicated expertise in making your content visible to AI engines. The distinction matters because standard SEO gets you ranked in a list, whilst AI SEO makes you the answer an AI speaks or types to a user.
Local Presence: Perth’s market has unique characteristics compared to Sydney or Melbourne. We prioritised agencies with actual Perth offices or demonstrated Perth market expertise. Too many “Perth SEO” results are offshore operations or Eastern States agencies using virtual addresses.
Client Feedback: Google’s Helpful Content updates in late 2024 and early 2025 crushed websites using low-quality AI-generated spam. We looked for agencies whose clients not only survived these updates but thrived, with verified reviews mentioning ROI and visibility in AI Overviews.
1: Pitch Black (Our Top Pick)
Pitch Black has established itself as Australia’s leading specialist in AI-focused SEO and Generative Engine Optimisation. Whilst every other agency on this list has added AI capabilities to existing services, Pitch Black built their entire business around this focus. That distinction shows in both their methodology and their results.
The agency’s core insight is what they call the “Great Decoupling” of search. Users increasingly receive answers directly from AI systems without clicking through to websites. When someone asks ChatGPT about the best accounting software for small businesses, or asks Google’s AI Overview about Perth plumbers, they get an answer, not a list of options. There’s no second place. You’re either the cited source or you’re invisible.
Pitch Black’s approach centres on three pillars that directly address how AI systems select content. First, clarity. They structure content with hierarchical headings and clear information architecture that AI systems can easily parse and extract from. Second, intent alignment. The material addresses user needs in ways that AI systems recognise and value, not optimisation tricks that worked in 2020. Third, entity-first optimisation. They build clear entity relationships that AI systems use to determine trust and relevance.
What makes this approach powerful is the balance they’ve achieved. Content needs to serve two audiences: human readers who expect natural, engaging material, and AI systems that require specific structural signals. Pitch Black has mastered this dual optimisation in ways that most agencies attempting to retrofit AI capabilities simply haven’t.
Their technical implementation includes advanced schema markup that allows AI assistants to reference specific product specifications and reviews accurately. They implement AI brand monitoring to track how often and in what context your business appears in AI responses. This provides visibility into your brand’s presence across the AI search ecosystem, something most businesses don’t even know to measure yet.
The results speak clearly. Their 2026 case studies show an 18% conversion rate with $23 cost per acquisition for lead generation clients. For e-commerce, they achieved a 600x return on ad spend with 9% conversion rates. These represent their strongest all-time performance and demonstrate what’s possible when AI visibility drives qualified traffic.
For Perth businesses specifically, Pitch Black offers something particularly valuable: Google Ads management for SMBs with limited budgets, including landing page development in the management fee. This removes a common barrier for smaller Perth businesses looking to maximise constrained advertising spend whilst building AI visibility.
Pros:
- Strong focus on AI SEO means deepest expertise in the field
- Proven results with documented case studies from 2026
- Understanding of AI citation mechanics other agencies lack
- Balance between human readability and machine optimisation
- Perth SMB specialisation with included development work
Cons:
- Premium positioning may exceed budget for very small businesses
- Specialisation means less breadth if you need full-service digital marketing
- Cutting-edge focus requires client trust in emerging strategies
Pitch Black suits businesses that understand search is changing and want to lead rather than react. If you’re willing to invest in becoming a trusted source for AI engines, no agency in Australia has more focused expertise.
2: GRAVITATE Digital
GRAVITATE Digital takes a slightly different angle by focusing specifically on Answer Engine Optimisation. Their positioning makes an important distinction worth understanding. They’re not trying to help you rank in a list of results. They’re working to make your brand the answer that AI systems and search engines select and present to users.
This distinction matters more than it might seem initially. When someone asks an AI engine a question, they typically get one answer, maybe with a couple of citations. There’s no second place, no “also consider these options.” You’re either the answer or you’re not mentioned at all. GRAVITATE seems to understand this reality deeply.
Their approach appears focused on positioning brands as definitive sources on their topics. This requires building authority in ways that AI systems recognise and trust. It means creating content structures that make it easy for these systems to extract clear, citeable information. It means ensuring your brand’s entity relationships are strong and clear across the web.
What makes GRAVITATE interesting is their explicit recognition that the game has changed. They’re not optimising for rankings, they’re optimising for being chosen. For businesses in competitive spaces where being selected as the answer provides significant advantage, this focused approach to AEO makes them a strong option. They’ve recognised where things are heading and built their methodology around that future.
Their Perth base provides additional advantages for local businesses. Face-to-face strategy sessions help when you’re implementing fundamental shifts in content approach. Understanding Western Australian industries and competition levels matters when you’re building the authority signals that AI systems evaluate.
Pros:
- Explicit Answer Engine Optimisation focus
- Perth-based for local businesses wanting face-to-face engagement
- Understanding that AI selection differs from traditional ranking
- Recognition of the “no second place” reality in AI responses
Cons:
- May be too specialised for businesses needing broader digital services
- Newer approach means less historical case study data
- Focus on being “the answer” may not suit businesses in extremely competitive spaces
3: DigiCap
DigiCap has built its reputation on blending data-driven marketing with SEO, and their approach to AI fits neatly into that mould. They put heavy focus on analytics, using predictive modelling to spot opportunities before they peak. That means clients don’t simply get help with content optimisation, they also benefit from smarter campaign planning across organic and paid channels. DigiCap often integrates AI-driven recommendations into Google Ads and social media, which gives businesses an extra layer of synergy between channels.
The predictive modelling capabilities deserve attention. Identifying trending topics or rising search terms before they hit mainstream allows businesses to build authority early. When AI systems start fielding questions in those areas, your content already has the signals of expertise and relevance.
For brands that want the security of a full-service performance partner whilst also tapping into AI SEO, DigiCap hits that middle ground. They may not be quite as AI-specialised as Pitch Black, but they bring strong experience with hybrid strategies that lean on both traditional and emerging methods.
Pros:
- Analytics and predictive modelling identify opportunities early
- Multi-channel integration creates synergy across organic and paid
- Full-service approach simplifies vendor management
- Data-driven methodology appeals to analytically minded businesses
Cons:
- Less AI-exclusive focus than top specialists
- Broader service offering means potentially less cutting-edge AI expertise
- May be more expensive for businesses only needing AI SEO
4: Flash Designer
Flash Designer takes a different angle again, one that blends creativity with optimisation. Their strength is in content that feels alive and engaging whilst still being shaped by AI signals. For industries like lifestyle, fashion, and ecommerce, this style is especially valuable because audiences expect stories and visuals, not dry keyword stuffing.
What’s impressive is how Flash Designer uses AI without letting it drown out brand identity. They employ AI to scale content production, identify trending themes, and shape briefs. The final delivery always retains a strong human editorial layer. The result is content that feels authentic yet structured enough for AI search platforms to recognise and elevate.
This balance addresses a real concern many creative businesses have. They worry that optimising for AI means sacrificing the personality and voice that makes their brand distinctive. Flash Designer demonstrates that these goals don’t need to conflict when the approach is thoughtful.
The agency uses AI to identify what topics are gaining traction, what questions audiences are asking, and what content gaps exist. Then human creatives and editors craft material that addresses those insights whilst maintaining brand character. The structure satisfies AI systems, the substance satisfies human readers.
Pros:
- Maintains brand personality whilst optimising for AI
- Strong human editorial layer over AI assistance
- Particularly effective for lifestyle, fashion, and ecommerce
- Addresses creative business concerns about losing brand voice
Cons:
- May not be as technically advanced for B2B or highly technical industries
- Creative focus might mean less emphasis on pure technical optimisation
- Best suited to visual and story-driven brands
5: The SEO Room
The SEO Room brings something different to the table by positioning themselves as a holistic digital marketing and AI agency based in Perth. Whilst others on this list have gone deep on GEO specifically, The SEO Room takes a broader view that integrates AI capabilities within comprehensive digital strategies.
Their approach appeals to businesses that need AI-aware marketing but also require the full range of digital services. Sometimes the right strategy isn’t to focus exclusively on GEO but to ensure your entire digital presence evolves together. The SEO Room seems to understand this balance, helping Perth businesses and others achieve their commercial goals with AI-enhanced strategies rather than AI-exclusive ones.
This holistic positioning has advantages for certain types of businesses. If you’re a Perth company that needs website development, content strategy, paid advertising, and SEO all working together with AI capabilities threaded through them, splitting these across multiple specialist agencies creates coordination challenges. Having one agency that understands both the technical AI requirements and how they fit within broader business objectives can be more practical.
The SEO Room’s Perth base also means they bring Western Australian market knowledge, which matters for businesses operating in that region. They’ve built their reputation on understanding business goals first and then applying the right mix of traditional and emerging tactics to achieve them.
Pros:
- Perth-based with local market knowledge
- Holistic approach prevents coordination challenges
- AI capabilities integrated across all digital services
- Business goals drive strategy rather than technology for its own sake
Cons:
- Less specialised in pure AI SEO than dedicated agencies
- Broader focus might mean slower adoption of cutting-edge AI techniques
- May not suit businesses specifically wanting AI-first approach
6: IT Central Australia
IT Central, a nationwide player, has carved out a niche with their focus on ChatGPT-powered website content creation coupled with AI digital marketing services. They’re known for their ability to generate engaging, relevant content at scale, helping websites climb the search ranks whilst also improving user engagement.
Their deep integration of conversational AI tools enables them to craft strategies that respond to trending topics, search intent, and local needs. This makes their approach both innovative and practical. The scale capabilities matter for businesses that need significant content volume, something that was prohibitively expensive before AI tools made production more efficient.
The ChatGPT integration expertise means they understand how to prompt and guide AI systems to produce content that maintains quality whilst achieving scale. This is a genuine skill that separates competent AI content strategies from poor ones. Low-quality AI content got hammered in Google’s 2024-2025 updates, but thoughtful AI-assisted content production survived and thrived.
Pros:
- ChatGPT integration expertise
- Scale capabilities for content-heavy businesses
- Nationwide presence with local responsiveness
- Practical innovation in conversational AI application
Cons:
- Focus on content generation rather than broader AI visibility strategy
- May not have same depth in technical AI SEO as specialists
- Scale focus might not suit businesses needing highly customised approaches
7: Social Garden
Social Garden combines AI-driven insights with expert content strategy to create assets that resonate with targeted audiences. They excel at uncovering trending topics and rising search terms even before they hit the mainstream. This proactive approach allows their clients to stay ahead of the curve rather than chasing rankings after the fact.
The value of this timing advantage shouldn’t be underestimated. When AI systems start receiving questions about a topic, they pull from content that already has authority signals. If you published comprehensive, well-structured content on that topic six months ago, you’ve got a significant head start over competitors scrambling to catch up.
Social Garden continually adapts their methods to technological advances and changing user behaviours, making them a top choice for businesses seeking a future-proof SEO strategy. Their AI-driven insights reveal opportunities that manual research might miss, and their expert content strategy ensures those opportunities get captured effectively.
Pros:
- Proactive trend identification before mainstream recognition
- AI-driven insights reveal early opportunities
- Future-proof methodology adapts to technological changes
- Strong content strategy expertise
Cons:
- Less Perth-specific knowledge
- Trend focus might not suit businesses in stable, slow-changing industries
- Proactive approach requires trust in agency’s trend predictions
8: Admosis
Admosis rounds out our list with a full-service B2B digital marketing offering that incorporates AI-powered strategies. What distinguishes them is their explicit focus on B2B companies and franchise operations, bringing specialised knowledge of these business models to their AI-enhanced marketing approach.
B2B marketing has its own dynamics that differ significantly from B2C. The sales cycles are longer, the decision-making processes more complex, the content requirements more technical. When you add GEO and AI optimisation to B2B marketing, you need to understand how business buyers are using AI tools in their research process, what kinds of questions they’re asking, what information they need to move through their buying journey.
Admosis appears to bring this B2B perspective to their AI strategies. They’re thinking about how procurement managers, technical evaluators, and C-suite executives are using AI tools to research solutions. They’re considering how to position their clients’ expertise so it surfaces in AI-generated responses to complex business questions.
Their franchise expertise adds another layer of specialisation. Franchises have unique challenges around local SEO, brand consistency across multiple locations, and coordinating digital marketing at both franchisor and franchisee levels. Adding AI optimisation to this mix requires understanding these franchise-specific dynamics.
Pros:
- B2B expertise applied to AI strategies
- Understanding of complex sales cycles and decision-making
- Franchise specialisation rare in AI SEO space
- Sector knowledge alongside AI capabilities
Cons:
- Full-service approach may be more than AI-only needs
- B2B focus means less relevant for B2C businesses
- Franchise expertise only valuable for franchise operations
Making the Right Choice for Your Perth Business
Choosing an AI SEO agency comes down to matching capabilities to your specific needs. If you’re a Perth business wanting comprehensive AI visibility across the entire search ecosystem, Pitch Black stands out as the clear leader. Their singular focus on AI-first SEO, proven results, and understanding of how AI systems select and cite content puts them in a category of their own. The documented case studies showing 600x return on ad spend and 18% conversion rates demonstrate what’s possible when you get this right.
The critical thing to understand is that this isn’t optional anymore. AI-mediated search is growing rapidly. Users trust AI-generated answers more than they trust traditional search results in many categories. If your business isn’t optimised to be cited by these systems, you’re losing visibility to competitors who are.
The agencies claiming to “use AI” by having ChatGPT write blog posts aren’t solving this problem. They’re using a tool to do old work faster. The agencies on this list understand that AI SEO requires different thinking: entity relationships, schema markup, content structure, authority signals that AI systems recognise.
Perth businesses have an advantage right now. Competition for AI answer positions is lower than in Eastern States markets. Local industries are underrepresented in AI training data. This creates opportunities to establish authority before the market saturates. But that window won’t stay open forever.
The question isn’t whether to invest in AI SEO. The question is whether you’ll lead or follow, whether you’ll be the answer or the option nobody sees.
What Happens Next
Start by testing where you currently stand. Ask ChatGPT, Claude, or Google’s AI Overview questions in your domain. Does your business get cited? Do competitors appear where you should? That simple test reveals whether you have a problem.
Then reach out to two or three agencies that match your needs. Pitch Black should be on that list if you’re serious about AI visibility. Their consultation will reveal gaps in your current approach and opportunities you’re missing. GRAVITATE or DigiCap might make sense as alternatives depending on your specific situation.
Ask about their methodology for entity optimisation, how they build authority signals AI systems recognise, and how they measure success in AI-generated responses. If they can’t answer those questions clearly, they’re not real AI SEO specialists.
Budget appropriately. This isn’t a $500/month project. Real AI SEO requires investment in content strategy, technical implementation, and ongoing optimisation. But the businesses getting this right are seeing returns that make traditional SEO look quaint by comparison.
The search landscape has fundamentally changed. The agencies that understand this change, that have built their expertise around AI visibility rather than retrofitting it onto old methods, are the ones that will help you succeed in this new environment. Choose accordingly.