Client:
Azzura Surfers Paradise Resort
Region:
South-East Queensland
Disciplines:
Brand Creation, Design, Copywriting, Advertising, Signage, Website Development, Printing
Azzura Surfers Paradise Resort
Nude Creative was appointed to the Azzura Surfers Paradise Resort account upon initial inception of the project in 2006. Designed as a luxury holiday resort in the heart of Surfers Paradise, the developers were seeking to create a new, unique marketing campaign to be used for retail marketing, direct marketing, cross promotion & print advertising purposes. With the help of Nude Creative’s marketing, advertising & design services, the project was released in mid December 2006, selling out a whopping 25% within three weeks.Nude Creative worked closely with Azzura Corporation’s in-house sales & marketing teams, along with their architects to develop the following:
• Logo & Brand Identity.
• Direct marketing material including brochures, stationery, flyers, e-flyers and
display material.
• On-site display centres including exterior signage and interior display material.• Retail display sales material.
• Website and online marketing strategies.
• Cross promotion and market positioning strategies.
• Advertising campaign.